Happy Birthday Pochacco! This leap year pup's b-day is actually on February 29th, but let's celebrate it today! …read more

There's less than a day left to bid on the ultimate Tokyo Pop experience (including a VIP trip to Tokyo!), celebrating the newest Hello Kitty Beauty collection from Sephora! The auction ends on Thursday, February 28th at 4pm PST – …read more

Hello Kitty with cheese? All you need is a Hello Kitty sandwich maker to grill up tasty goodness!  Find your own Hello Kitty sandwich maker now at Sanrio.com and select Sanrio Boutique stores.  …read more

Who stole the cookie from the cookie jar? Who me, couldn't be!  This supercute Hello Kitty cookie jar is perfect for storing tasty treats and is now available here at Sanrio.com. …read more

Well friends – it's been a super fun sweepstakes! The final winner of the giant Hello Kitty plush from Sanrio.com is Tory Tsuha!  Congratulations and thanks to everyone who entered!   …read more

So what if it's February! Grab your gear and head on out to the court – it's Play Tennis Day! …read more

Stack up the fun with some supercute Sanrio plush! 

A 5-night trip to Tokyo, a VIP visit to Puroland, and exclusive early access to Sephora's new Hello Kitty Tokyo Pop Beauty Collection! Bid on any of 5 exclusive offers celebrating Sephora's Tokyo Pop Beauty collection, launching in March! 100% …read more

Happy Birthday Mocha! What do you think the other Cinnamoangels are planning for her b-day? …read more

Of course we ♥ our pet pals every day, but did you know that tomorrow is Love Your Pet Day?  Do you think Badtz-Maru will take his pet alligator, Pochi on an extra long walk today to celebrate? …read more