Happy Birthday to You Chibimaru! We hope you get your favorite treat today – a bone-shaped milk-flavored cookie!…read more

Happy Groundhog Day!…read more

Did you know that 2011 is the year of the rabbit? Here’s some Kitty-ified ways to get your year hopping! Hello Kitty Rabbit Double Ring Spiral Notebook Hello Kitty Dark and Light Pink Rabbit Mechanical Pencils Hello Kitty Bunny Key Cap…read more

The J-pop band Scandal has released a brand new music video starring our very own Cinnamoroll entitled “CUTE”! What a perfect name for this collaboration song! In case you didn’t know, the members of Scandal are huge animation and …read more

My Melody and Kuromi now have a co-brand with a luxury brand, the Milan based Anteprima! These unique bags are carefully crafted and are sure to attract tons of attention! Currently this line is not available in the USA – …read more

Megan Fox snapped leaving an LA salon with her trusty Hello Kitty-wrapped iPhone! You can grab one just like it at Best Buy or check the plethora of Hello Kitty phone cases at Sanrio.com and at your fave Sanrio Boutique …read more

Thank you to everyone who bid on the Sephora Hello Kitty Ultimate Beauty Auction on eBay! We raised over $12,000 for Starlight Children’s Foundation! Find the entire Sephora Hello Kitty Beauty collection now at all Sephora stores and here!…read more

We love our pet pals! Check out these cute pics that our fans have been posting on our Hello Kitty Facebook page! There are tons more cuddly cute pics on our Facebook page – check it out at facebook.com/HelloKitty!…read more

On December 27th, 2010, our friends at Sanrio Japan welcomed their newest friend to the Sanrio family – Wish me mell! Mell is an honest and kind bunny who has a rainbow tail and resides in the pastel-colored world called …read more

Sephora’s Hello Kitty Ultimate Charity Auction ends in less than 24 hours! Did you bid? Remember, it’s for charity!!! Click here to check it out!…read more