This weekend only – get a free Hello Kitty Travel Kit with a $50 purchase at select Sanrio Boutique stores! Below is a list of the stores offering this sweet kit! Sanrio Times Square, NY
233 West 42nd Street
New …read more

Happy Birthday dear Tuxedosam!…read more

Congratulations Linda Stanfield and Gabrielle Guerrero! You guys are the lucky winners of this week’s $100 shopping spree at Sanrio.com! We’re picking two more winners next week! Click here to sign up if you haven’t already!…read more

Hip hip hooray! Today is the 35th anniversary of the arrival of Sanrio, Inc. in the United States! Sanrio, Inc. was established in San Jose, California on May 10, 1976. Thank you to all our friends in the USA for 35 years …read more

Happy Birthday Chococat! Can your ultra-sensitive “antenna” whiskers help to find out what your birthday present is going to be?…read more

Yay – it’s back! The Hello Japan tote is back in stock at Sanrio.com! You can also find this bag at Sanrio Boutique stores nationwide, Loungefly.com and at select specialty retailers. The bag costs $10 with Sanrio and Loungefly …read more

Happy Mother’s Day! Mothers spread happiness everywhere!…read more

Our pal Michelle Nguyen at Chubby Bunny – creator of the Chubby Bunny x Sanrio Headbands – has been keeping herself busy lately! Tonight she will debut her latest Chubby Bunny collection with a combination art show and fashion event …read more

We’re loving these adorable porcelain Hello Kitty figurines from Japan!
Super kawaii, right?
You can find all of these charming collectible figurines exclusively at Sanrio.com!…read more

Happy Birthday Minna No Tabo! By the way – are you following us on Twitter yet? We post a proverb from Minna No Tabo’s Sai Kon Tan every Sunday!…read more