Happy Birthday PinKnoCorisu/PINKURUCHAN! Have fun celebrating your special day with your father the Squirrel King and your mother the Queen on the Pinkuru Star!…read more

We just got “liked” 5 million times! Thank you to all fans and friends who have “liked” Hello Kitty on Facebook! We like you too! So please enjoy a small gift from us…  We created these desktop wallpapers just …read more

Happy Birthday My Sweet Piano! Are you planning to pick flowers with My Melody today?…read more

CHECK out our newest app!
Now you can play checkers on your iPhone, iPod touch,  and iPad with Hello Kitty, Keroppi, Badtz-Maru , My Melody, Hangyodon, and Chococat with  Hello Kitty & Sanrio Friends Checkers! The game plays just …read more

We wanted to share a couple more sweet Sanrio memories that touched our hearts from our ‘Memoirs of a Kitty’ contest! “My fondest Hello Kitty memory is my first day in college at UC Irvine. I didn’t know anyone …read more

Today is Independence Day in the US – commonly known as the 4th of July. It’s a day for Americans to commemorate the adoption of the Declaration of Independence on July 4th, 1776! The 4th of July is usually associated with fireworks, …read more

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Avril Lavigne was spotted last week on a private yacht in Saint-Tropez,France with a Hello Kitty boogie board! (image by Bauer-Griffin via JustJared)…read more

Yay! Here’s the list of this week’s lucky Hello Kitty x Tokidoki travel bag winners! We’re picking a winner every day until July 19th – make sure to sign up here if you haven’t already! 6/25 – Abi Craig
6/26 …read more

Psst! Here’s a little sneak peek at a couple things arriving next month at most Sanrio Boutique stores and Sanrio.com! Click here to find a store near you and be on the lookout at Sanrio.com!…read more