Badtz-Maru makes no promises to stay out of trouble this coming school year! Of course we all know it’s more fun to learn new things then to make mischief anyways! But you’ll have no trouble finding the coolest Badtz-Maru school …read more

Happy Birthday Jimmy!…read more

Get your bling on with this sparkling new line for Hello Kitty! It’s perfect for adding a sweet glam touch to your office! Or for bringing the bling to back-to-school time! Check it out at your fave Sanrio Boutique store…read more

It’s here! Hello Kitty shows her street style with this new limited edition cosmetics and accessories collection only at Sephora! Inspired by the colorful visual language of street art, select pieces in the collection feature one-of-a-kind design applications – no …read more

Good news for anyone that missed out on the latest Johnny Cupcakes x Hello Kitty collaboration back in June! Johnny Cupcakes has restocked their website with the collection so more people have a chance to get their hands on …read more

Happy Birthday Pekkle!…read more

Even though the earthquake and tsunami happened more than four months ago, our friends in Japan are still affected and we continue to show our support! Thank you to all our friends who contributed to relief efforts. You can still …read more

Check out this preppy Hello Kitty Plaid line arriving next month at Sanrio Boutique stores and Sanrio.com! Click here to find a store near you and be on the lookout at Sanrio.com!…read more

Happy Parents’ Day!…read more

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