Happy Birthday to you Muu! Have a ball with the other Cheery Chums today!…read more

Take a peek at these super cool Sanrio themed cars that have been shared on our new Friend Photos Tab on the Sanrio Facebook page! Is your car decked out Sanrio style? Share it with all our Facebook friends …read more

Check out this exclusive Simmons Jewelry collection for Sanrio.com! You won’t find this stunning collection anywhere else! Now available here only at Sanrio.com!…read more

Sanrio and the Los Angeles Dodgers have teamed up to offer So Cal fans something super special!
On September 16th -18th, Hello Kitty and Dodger fans can receive a LIMITED EDITION Hello Kitty collectible plush decked out in Dodger gear! …read more

Sweet and sour starberries, delicious gift from space! A supernova on your tastebuds, and a smile on your face! Send your senses to outer space with this sweet new Little Twin Stars collection! Now available here at Sanrio.com and select Sanrio Boutique stores!…read more

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You can find this super cool Hello Kitty x Girl skateboard right here at Sanrio.com!…read more

Going back to school never looked so cute! Head over to Hot Topic’s Facebook page to enter to win this Hello Kitty prize pack which includes a backpack, earbuds, calculator, a beanie, lanyard, pencils, and much more fun stuff! Also, …read more

Yay! Keroppi and My Melody collectible and biodegradable spoons are now available at Yogurtland!
Visit yogurt-land.com to find participating stores!…read more

Is it lunchtime yet? This adorable BPA-free Hello Kitty lunch collection is perfect for creating yummy bento boxes for cuteness-to-go! In case you don’t know – bento is a Japanese way of saying take-out or home-packed meal. A traditional bento consists …read more