A little bit of sugar and a little bit of spice always makes the holidays nice!…read more

Guess who the lucky winner of this week’s $250 shopping spree is? Congratulations Jonathan Wu – you’re the lucky one! We’re still picking a winner each week until December 28th but don’t procrastinate! Click here to sign up if you haven’t done …read more

Happy Birthday to you dear Pippo!…read more

Which fluffy friend is your fave?

Step into style with Hello Kitty! This vegan-friendly collection of Hello Kitty footwear includes heels, ballet flats, hi and low top sneakers, boots and a wide range of sandals that will have you dancing the night away!



Now available at …read more

Every day’s a fun day together with our friend Purin! Make friends with Purin and his pal Muffin at Sanrio.com and at select Sanrio Boutique stores!…read more

Sephora and Sanrio celebrated the new Hello Kitty Noir Beauty Collection last week at the swanky and sweet Hello Kitty Noir Hotel Suite at Maison 140 in Beverly Hills! Sephora’s Hello Kitty Noir Beauty Collection takes Hello Kitty back to …read more

We love the holidays! And we love seeing photos that all of our Facebook Friends share with us using the Friend Photos Tab on the Hello Kitty and Sanrio Facebook pages! So why not combine the two in something fun!…read more

Congratulations to this week’s winner of the $250 shooping spree at Sanrio.com – Lisa Volner! We’re still picking a winner each week until December 28th – so if you haven’t signed already up click here to do it now!…read more

This is so cool! LA designer Steven Shein, who is known for his super graphic and often cheeky jewelry designs under his jewelry brand NEIVZ, created this supercute limited-edition jewelry line especially for Sanrio!







Constructed from laser cut Plexiglass, acrylic and birch – the collection is …read more