How would you spend a trillion Hello Kitty dollars? (We bet Hello Kitty would share it with those in need, then have a big party for all her friends!) By the way – you can get your own Hello Kitty money …read more

It's that time of year again! Do you have everything you need to go back to school? Don't worry – we've got you covered! These are some of our favorite school supplies! 
Of course you need a supercute backpack to …read more

Head back to school in style with Hello Kitty!  This supercute collection is now available at Target!   …read more

Yay – it's finally here!  The Badtz-Maru spoon and cup are now available at a  Yogurtland near you! Get yours today! …read more

Take a peek at this awesome new Chococat collection! 


Now available at Sanrio.com and select Sanrio stores! …read more

Happy Birthday to Muu! Happy Birthday to you! Happy Birthday dear sweet Muu!  Happy Birthday to you!  Have fun celebrating with the Cheery Chums today! …read more

Hello Hawaii!  Join Hello Kitty and Badtz-Maru at Yogurtland Waikiki this Tuesday, August 21st. Celebrate the launch of the Badtz-Maru spoon and Honolulu cup!  From 11 AM to 2 PM, enjoy free frozen yogurt, photo opps, and giveaways from Yogurtland …read more

This just in – send, receive and unlock supercute gifts to all your Facebook friends featuring Chococat with the Sanrio Gift App!  To send free gifts from your desktop – just visit the Sanrio Facebook page, find the Gifts …read more

Hello Kitty is dressed in a beautiful kimono in this super kawaii collection! 



This supercute collection is now available at Sanrio.com and select Sanrio stores! 
 …read more

Can you calculate the square root of supercute? This sweet Hello Kitty calculator will make math even more fun!  Now available at Sanrio.com and select Sanrio stores! …read more