Teen Vogue knows what’s sweet! (Find the Demeter X Sanrio Fragrance Collection here)…read more

Know anyone special celebrating a birthday? If so, then say ‘Happy Birthday’ with Hello Kitty!  Created exclusively for Sanrio Boutique stores, the supersoft plush is available at a special price and comes with a free gift card message holder for …read more

Sanrio continues thanking you for 50 years of fun and friendship with the launch of these retro-inspired tote bags. Join us on a walk down memory lane and snap up all of your faves. We basically need them all – …read more

Ray Hatoyama, Sanrio Inc.’s COO,  shares his vision for Target’s “Dare.Dream.Do.” campaign. Watch it here! Visit target.com/daredreamdo for more info…read more

“Hello Kitty” by Nao Sanrio has collaborated with Valencia, Spain-based porcelain crafters Nao to introduce the Hello Kitty figurine collection. Since first started in 1968, Nao has chosen the finest local artisans for the elaboration of its porcelains, and have …read more

Happy 4th of July!…read more

Kathie Lee and Hoda chatted about popular candy on the TODAY show – looks like Hello Kitty PEZ was a featured guest!…read more

Feeling summery?  We are! Summer is here and the time is right to share our fave product picks with you.  Check out some of the summer products we ♥! The Hello Kitty Face Vinyl Tote is perfect for toting …read more

Check out some of the tasty treats we found…  They may just be too cute to eat!…read more

The Classic Hello Kitty Plush Backpack continues to be a summer festival must-have! A visitor to the Electric Daisy Carnival in Los Angeles sported the sweet accessory last weekend. Find yours at Hot Topic! (LA Times)…read more