Take it on the road with HK! Now happening at your fave Sanrio Boutique, get one of these supercute travel mugs for a special price with purchase.  Cute-2-go!…read more

Miranda rides her Hello Kitty bike through the pages of BOP!…read more

Remember Pochacco? It’s been a while since we’ve seen this puppy! Check him out in all his glory on some awesome accessories. Let’s do lunch! Find Pochacco stuff here and at Sanrio Boutiques near you.…read more

Alessandra Torresani rocks the  retro Hello Kitty coin purse in LA! (David Aguilera/BuzzFoto.com) (BTW,  Alessandra’s coin purse was created for Hello Kitty’s 30th Anniversary way back in 2004.  It was inspired by the very first Hello Kitty product!)…read more

Oops!  The Hello Kitty x Monopoly Collectors Edition has been so popular at Sanrio.com that it already sold out! We have ordered more and they will be available very soon!…read more

Hello Kitty has been Monopolized! Sanrio teamed up with the makers of Monopoly to introduce the Hello Kitty x Monopoly Collector’s Edition.  A Hello Kitty-fied version of the classic board game, it has tons of supercute details featuring Hello Kitty, …read more

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Ever wondered how the Lady GaGa x Hello Kitty photos for Hello Kitty’s 35th Anniversary came together?  Now you can find out! Tune in to Bravo’s “Double Exposure” tomorrow to see how Sanrio teamed up with GaGa, photographers Markus & …read more

Happy birthday to you Happy birthday to you Happy birthday dear Keroppi Happy birthday to you! …read more

Teen Vogue knows what’s sweet! (Find the Demeter X Sanrio Fragrance Collection here)…read more