Today is Pick Strawberries Day! Commemorate this special day with Hello Kitty's superhero alter ego – Ichigoman!  Ichigo Pick! …read more

Happy Birthday Umeya Zakkaten! …read more

Need help deciding on a perfect graduation gift? Don't worry, Sanrio has you covered!  Make sure the graduate in you life gets to interviews on time with a sweet yet subtle Hello Kitty watch!  Graduate from posters for your dorm to …read more

Give a tree a big ol' hug, it's Love a Tree Day! …read more

It's time to vote in this year's Sanrio Character Ranking Contest! Drop by a participating Sanrio Boutique store now until June 15th to cast your vote for your favorite character. Click here to find a store near you.  Vote! …read more

Want to see your special message posted on Hello Kitty's Instagram to one of your Instagram friends? Want to win a sweet Hello Kitty wall graphic from our pals at BLIK? Of course you do! To enter, all you need …read more

Get out of your seats and jump around, today is Frog Jumping Day! …read more

It's also Tuxedosam's Birthday! Happy Birthday to you! …read more

Happy Mother's day to Mamas everywhere! …read more

Happy Birthday Chococat! …read more